One of Europe’s largest leisure, travel, and tourism companies, the client operates a diversified portfolio that includes travel agencies, hotels, airlines, cruise ships, and retail stores.
The client’s data was dispersed across 30+ sources, totalling over 50 TB and managing 70 million bookings annually. This fragmentation made it difficult to analyse performance across markets. They needed a centralized data hub with a standardized model, harmonizing over 200 attributes, and enabling near real-time data updates to establish a single version of the truth.
HARMAN built a real-time group marketing data platform using Snowflake to unify the client’s complex data landscape. The solution tackled the heterogeneity of sources by implementing a scalable enterprise data platform. It featured:
The platform enabled consistent, cross-market analytics while supporting large-scale, targeted marketing campaigns.
The new platform accelerated campaign execution and enabled personalized targeting at scale, resulting in a 15% increase in conversion rates and marketing ROI.