Today’s video advertising era has led digital-savvy customers to expect video formats that encompass brand values, product offerings, support services, and more, on eCommerce websites. This necessitates businesses to integrate the right kind of video content management solution on their eCommerce websites to drive optimal customer engagement.

This whitepaper gives insight into how HARMAN Media Suite can enable holistic video content management for eCommerce businesses by:

• Running an end-to-end video management application to easily manage content and links to specific web pages in the back end, thereby reducing complexity in hosting videos
• Integrating video content management extensions that provide one-stop access to viewing and publishing digital video content via an enterprise video content management account
• Leveraging AI/ML capabilities on product videos and engagement data to boost sales