The physical to digital connection must be a priority for companies to stay relevant and succeed in digital transformation. IDC believes that for this transformation to become pervasive, an ecosystem of stakeholders needs to collaborate and deliver on the physical to digital transformation promise. It will require strategic industry-or domain-focused product development initiatives backed by investment in technology and talent. Companies that lack the talent, capabilities, or innovation process must choose partners that can go from digital design to product management and customer connection. Playing catch-up with innovation will not be easy.
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